B2B Marketing Manager
For almost 20 years, Origin Fitness has been an award-winning distributor and manufacturer of fitness equipment.
We partner with commercial operators, education facilities, sports performance organisations and distributors to design, deliver and install high‑quality equipment, as well as then providing comprehensive training and support services.
We’re an ambitious and innovative business, working to become the best commercial fitness equipment supplier in the UK. Our people and our culture sit at the heart of our mission and strategy, and our core values shape how we work together every day.
Job description
We’re now expanding our Marketing team and are seeking an experienced B2B Marketing Manager. Reporting to the Marketing Director, you’ll be ready to roll your sleeves up to help take the Origin brand to the next level.
Responsibilities:
- Designing a data-led, agile and experimental methodology to maximise the quality and quantity of leads generated
- Leading and coordinating internal and agency teams across SEO, PPC and paid social to maximise investment efficiency
- Building and optimising webpages, CRM flows and emails for key B2B customer journeys
- Developing and executing a B2B content strategy to build Origin Fitness's visibility with commercial gym buyers
- Supporting the Sales team with assets and insight that help strengthen existing relationship and build new ones
- Tracking and reporting on pipeline volume, cost per lead and conversion rates
Essential skills & competencies
5+ years experience running B2B paid search and paid social campaigns, with demonstrable impact on pipeline
Strong understanding of CRM systems and lead nuturing flows
Comfort working with data. You'll need to interpret performance and make fast decision based on it
Ability to write clear, compelling copy for ads, landing pages and emails
Experience understanding and working closely with multiple teams across the business to help deliver their goals
A willingness to get stuck in. This is a role for someone who wants to make a real marketing and commercial impact. We're a small team with big ambitions.
An interest in fitness and the gym (although you might not yet know you pin-loaded from your plate-loaded)
Desirable Skills
You have experience in a commercial fitness, sport or active lifestyle business
You've worked in a scaling business where you've had to build and improve processes as you went (AKA building a plane before you fly it)
You have experience with Linkedin campaign management
Perks
Free to use staff gym at head office
Free staff car parking at HQ
Regular staff events
Free tea, coffee & fruit
Cycle to work scheme
28 days annual leave inclusive of Bank Holidays and we close between christmas and new year
33 days holiday after 5 years' of service
A joint contributory pension scheme
Health benefits package
Staff merchandise
Origin Fitness products at cost price