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Anytime Fitness Case Study
A brand which needs no introduction to anyone in the fitness industry is Anytime Fitness. Since being established in 2001, Anytime Fitness has embarked on a remarkable journey of global expansion which eclipses that seen by any other gym chain or franchise in recent years.
After several years of rapid expansion in the U.S, Anytime Fitness franchises have now also made their mark on the UK market with over 144 clubs currently in operation. Worldwide there are now over 3065 franchises (a new one opening every business day) and in excess of 2 million members (a new one every two minutes).
It is due to these incredibly exciting credentials, that we were delighted to see Origin Fitness added the franchise’s preferred vendors list in 2013. As part of a rigorous selection process Origin Fitness equipment was chosen to play a part in the continued development of the Anytime Fitness brand in the UK.
Working in partnership with Anytime Fitness, Origin Fitness have worked on dozens of their facilities around the UK and continue to support new franchisees in the supply and installation of top quality training products.
To reinforce the strong franchise identity that this global brand has created, custom branded Origin Fitness products have been developed to reflect the colours and themes present in wider Anytime Fitness branding.
We are delighted to have so many of our franchises choosing to install Origin Fitness equipment to enhance their offering to members. They are great to deal with on a day to day basis and always go the extra mile to give great service.
Eliza Archer, Franchise Consultant, Anytime Fitness UK
With so many new franchises opening, Origin Fitness has allocated a dedicated account management resource to Anytime Fitness in order to maintain an exceptional level of service and support in the launch of new franchises.
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