Product Marketing Executive

Company Overview

Origin Fitness is a UK based manufacturer and distributer of commercial fitness equipment. Origin collaborates with both distributors and commercial operators to combine both equipment provision and a range of support services which include gym design, marketing, training and servicing.

As an innovative and growing company working, we are committed to our vision of being the best commercial fitness equipment supplier in the UK. We are passionate about delivering the best customer service experience and pride ourselves on building lasting relationships with our customers.

Our core company values drive our strategy and behaviours, creating a positive culture within the business. Find out more about the company by visiting our vision and values.

We are currently looking to grow our market share with product design a key part in the company’s strategy.

Responsibilities

• Product positioning - develop clear and compelling product positioning and craft messaging that resonates with our target audiences, focusing on the market leading products and services Origin offers customers. Be capable of finding a position for products within a full-scope solution, giving products their own identity within our larger pitches
• Bringing to market - develop and implement a "go-to-market" strategy for new product releases which briefs all stakeholders and enables them to leverage the product's features. Create, implement and establish a streamlined workflow to ensure timely delivery of product information to the Sales team for successful launches.
• Product awareness - Create and implement content strategies aimed at increasing awareness of both new and existing products, enhancing the market's perception of the Origin range as a premium offering. Develop initiatives to position the Origin range prominently in the minds of consumers.
• Sales Enablement - Design, create and produce tools and training material for Sales, enabling them to effectively pitch the products to their intended audience and engage clients effectively. Create brochure and collateral to support the sales process and enhance client engagement.
• Content creation - provide information and collateral to the external marketing team that allows them to generate content around Origin product. When required, be capable of helping to create product content (text and video) which can be posted to all company channels both internal and external
• Customer Insight - Collect and analyse feedback from clients, sales teams, and customer service to refine marketing strategies and inform product development. Utilise various methods, including surveys, interviews and direct sales interactions to gather insights in monthly/quarterly feedback reports that contribute to product feature development.
• Competitor Intelligence - Monitor the fitness market and produce comprehensive reports on competitor launches, ranges and strategies which will inform future planning.
• Market research - Conduct thorough market research to understand industry trends, customer needs, and competitor positioning within health and fitness sector. Continuously monitor the competitor landscape and present your findings in analysis reports outlining major trends, competitor movements and strategic recommendations
• Product Development Insight - Provide valuable input on development projects to ensure alignment with market needs and company objectives. This includes assessing the viability of market sectors and customer profiles. Additionally, contribute ideas to projects from a product marketing perspective and attend all design review meetings to stay informed about the development roadmap.

Essential Skills & Experience

• Strong written and verbal communication/presentation skills
• Experience editing and formatting visual documents
• Experience with Adobe Creative Cloud – specifically Photoshop/InDesign/Illustrator for creation of visual documents such as product brochures
• Proficient with Microsoft Office
• Comfortable working in a multi-disciplinary team
• Happy working both within the Product team to guide development, and also independently to drive their own task roadmap related to creation of product collateral and documents

Desirable Skills & Experience

• An understanding of fitness, fitness trends and the products currently driving training and sales within commercial fitness. Awareness of the major brands in commercial fitness
• A keen interest or previous experience in fitness is beneficial at any level
• Experience of (or willingness to try) presenting to camera and/or audio recording, ideally in a professional context
• Knowledge of the Product Design process, how development projects proceed and the stages of development would be beneficial
• A portfolio or similar collection of previous works to demonstrate the above essential skills is highly favoured, this can be discussed at the interview stage

How to Apply

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