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Intro (Background, product launch, purpose)
During last year after discussions with customers, members, and our suppliers, there was a noticable interest in a one stop shop for functional fitness. Somewhere that didn’t require an entire dedicated gy section. There was also noticable discussion surrounding the impact of the outdoors or (container could also be used inside if a space had the room for it like a big warehouse)
Functional fitness has always bee around but the rise of the competition variety in recent years has led to a siginficiant focus not just from consumers but from sites themselves. HIIT to Crossfit was the first real boom (check) but it’s now imossible to go more than 1 mile without a Hyrox class being within touching distance in the UK (within reason).
The fitness space is always competative and is an industry that is ever eveolving to meet demands and to give others the competative advantage. Trends come and go but functional fitness/outdoor fitness is here to stay and the Fitbox Storage Container is the next revolution in this space. (change)
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Concept Explained (Need, Purpose)
While modern facilities have functonal fitness, HIIT, or Hyrox classes on offer, kit out part of their facility to accommodate or run as a Hyrox specific site this isnt feasible for many clients. After many discussions last year, we noticed a gap in the market for a dedicated functional fitness solution.
(add in a quote from Sean or Dugald) – this could be a canva style image
Add in discussion with Beaverfit guys in here (linking to these guys)
(do we want to add in any sales team people i.e. John from Beaverfit or our own sales team)
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What is the Fitbox Container? (Storage container, items included, costings)
The Fitbox Container is a one stop solution for all your functional fitness needs. The box contains everything gyms could need to offer their clients a well rounded functional training session. As part of the Origin Fitbox included is one container, rig legs, rig brackets, and a host of rig attachments. This all comes in a sleek black finish (can it be custom branded or colour scheme).
Designed to maximise equipment space the inside of the container has been laid out to make accessing and storing equiment easy. This container can hold a range of wall balls, sleds, weight plates, sandbags, ski ergs, rowing machines, barbells, exercise mats.
The box with all the trimmings comes in at £22,099 (do we need to dicuss this/are there different versions of this box item wise or is it set as this)
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Uses for the Hyrox Box (Training, outdoor facilities, group workout sessions)
The configuration lends itself to a range of training options including outdoor fitness, group workout sessions, military sites, educational facilities, councils (did Indigo have one like that on case studies?)
Those of you interested in Hyrox will find everything you need to smash those PB’s. Whether it’s improving ski erg technique, increasing sled strength or developing wall ball throws the setup of the Container means everything is there ready to use.
Group training is the name of the game meaning whether it’s for a PT class, HIIT session or simply running a bootcamp the box gives access to everything one could need to run these sessions.
We also think this could be a great solution for military sites where they need a one shop solution to keep service persnal (name) fit. Or for educational/local authorities with limited acesss to a fitess space or if they don’t have the ability to put in a school gym.
People that could use site:
Hyrox
Fuctional Fitness
CrossFit
Military personal needing one solution for training
Univiersity/College with a fitness focus add to arsenal
Sites with outside space
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Conclusion (Get in touch, contact details)
If you’re interested please get in touch today to dicuss your requirements. Our team are here to support you throughout the journey. For more details about the specification and key features please head over to the product page for more information (do we want to create one and add it it to category for launch i.e. specific page we can use for PPC and SEO, page could feature imagery, video content, specs, marketing materials) .
Beaverfit Questions:
Project introduction
Can contaner be custom branded (maybe Sean question)
Launch date
Any sites where we could get imagery/any cool concept imagery we could add?