Origin Fitness, has recently secured UK commercial distribution rights for the US based Hyperwear® range of products.
Founded in Austin, Texas, USA in 2007, Hyperwear was established to bring innovative products to market in the areas of fitness, health and wellness. Products created by Hyperwear include the Hyper Vest® weight vest, SandBell® free weight, SteelBell® steel shot filled weight, SoftBell® 3-in-1 dumbbell and SandRope® battle rope.
Men’s Health described the Hyper Vest as “the best” weight vest, and the non-profit American Council on Exercise (ACE) awarded the Hyper Vest PRO weighted vest it's highest five-star rating in an independent review. Hyperwear’s products have also been recommended by or seen in Women’s Health, Prevention Magazine, ESPN Magazine, Muscle & Fitness, Men’s Fitness, Shape, Weight Watchers Magazine, Extreme Weight Loss and The Biggest Loser.
Commenting on the new partnership, Paul Bodger Managing Director at Origin Fitness said “We are extremely excited to be working with Hyperwear® who are manufacturing products that are truly fit for purpose. As we see rapid growth across Functional Training, HIIT and Crossfit sectors, Hyperwear® are as committed as we are to providing unique and innovative products. Their patented SteelBell® which ranges from as little as 5lbs up to a massive 200lbs are extremely durable, yet extremely safe and don’t damage floor surfaces. Their new SoftBell® brings the same concept into the studio. We look forward to developing a long-term collaboration and bringing these innovative products to UK customers.”
Hyperwear CEO, Dirk Buikema, remarked: "Gaining such a valued brand representative as Origin Fitness is an exciting milestone for Hyperwear in the UK. As the leading innovator in functional fitness since 2007, we have seen our inventions like the SandBell® and SteelBell® free weights become adopted by customers throughout the markets that Origin Fitness serves. Combining efforts with a respected and customer focused company offering total solutions equals a huge win for customers."
Hyperwear’s line of unique products is the choice of many pro and collegiate athletic teams, top CrossFit and OCR athletes, military, police and fire personnel as well as the general fitness community.